VIDEO – Apple’s latest product announcements show that the group is starting its strategic shift towards services, even if it is a bit less demanding on hardware profitability.
No keynote for the red iPhone 7 and the latest iPad dated but a sober press release mid-March. The slight refresh by Apple of its range of smartphones and tablets is much less discreet than usual. Yet it is far from being anecdotal.
“The iPad is the most popular tablet in the world now its price is even more affordable,” said Philip Schiller, Apple’s vice president of marketing. An unprecedented speech in the group’s culture. Because to put forward its competitive rates to attract the barge, it is not exactly the kind of the beauty of Apple, rather reputed for its bold margins.
And yet, in this new tablet, wisely titled iPad, the main novelty lies in the drop in price. But also in the increase in storage capacity compared to its predecessor, the iPad Air 2, stuffed into the closet at the same time.
The California firm has shown the same unusual modesty about its product iPhone 7 and its declination the iPhone 7 Plus. Again, no major technological features have been introduced, except that there is no version with 32 GB of storage capacity; These reddish-colored smartphones will only be available in 128 GB and 256 GB.
Generating $50 Billion in Revenues
But the targets are already posted: Generate $50 billion in sales by 2020 through these activities, against 24.5 billion in 2016. This will require an annual growth of about 20% over the next four years Tax authorities.
Despite its record performance of $8.5 billion in revenue in 2016, its online store, the App Store, will not be enough to achieve this goal. The giant will have to put his hand in the pocket to deploy quickly in the contents. Last year, rumors had echoed Apple’s interest in Time Warner. Without further action.
For the past few weeks, he has been ambitious to produce series this year and to walk, in the longer term, on the borders of Netflix and Amazon. But in order for this shift to take place effectively, Apple will have to put its products in the hands of more users, even if they sell cheaper and sacrifice (a little) its comfortable margins on the hardware.
The increase in storage capacity for the last iPad of the name and some iPhone has the same logic: for users to buy more content, it is still necessary that they can store them on their device. Some analysts believe this bet.