The US social network Facebook is now approaching the threshold of 2 billion users and continues to see its advertising revenue grow.
Mark Zuckerberg’s group expanded its audience in the first quarter and now has 1.94 billion users claimed as of March 31, against 1.86 billion three months earlier. Financial markets were forecasting 1.91 billion users. The share of those who interact daily with the service increased by 18% in one year to 1.28 billion, Facebook said Wednesday.
It’s in Asia-Pacific and in the world outside the United States and Europe that Facebook records the most new members.
Asia-Pacific now includes 716 million users. In the United States, Facebook recorded in the first half a rise of only 5% of its users and 6% in Europe.
“We had a good start in 2017,” said Mark Zuckerberg, adding that Facebook continues to develop tools to expand its community.
On the financial front, the social network generated a net profit of 3.06 billion dollars in the first quarter, up 76.3% year on year, with a turnover of 8.03 billion, up 49.2%.
On Wall Street, however, the stock lost 2.47% at 148.05 dollars towards 22.55 GMT in the electronic exchanges following the close of the session.
“Given that growth remains sound and robust, we believe that persistent concerns about user involvement and competition should be resolved,” said Colin Sebastian, an analyst at Baird.
Solid Facebook Advertising Revenue:
Facebook, which makes money by selling advertising spots to advertisers, posted a 51.06% jump to $7.86 billion of its advertising revenue, accounting for 85% of sales. Approximately 85% of this revenue comes from mobile access to group services.
The eMarketer company estimates that overall advertising revenues are expected to increase by 35% this year to $36.29 billion, giving Facebook a market share of 16.2%, compared with 33% for Google.
Financial Facebook manager David Wehner warned on Wednesday that the growth of this income is expected to slow down this year, during the conference call presentation of the results to analysts.